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About the project
Key photography for the Louis Vuitton Soundwalk global digital ad campaign featuring Gong Li, Shu Qi, and Joan Chen takes you on a captivating journey through the rich culture, history, and allure of Beijing, Hong Kong, and Shanghai.
Three core concepts are succinctly represented by the pyramidal logo design that contains an “L” monogram of the founder’s namesake. The result is both edgy and timeless, evoked by the minimalist logo that integrates beautifully into a clean typographic layout with ample white space.
Client: Soundwalk
Role: Photo Editor
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